It may be early to tell whether PPC advertisements have lost out to CPM but there are signs of it loosing some ground.

Take for example, the  over crowding of the cyber space by MFA websites and blogs and the ease with which PPC adservers can contracted. Unlike earlier years, advertisers have to shell out huge CPC for their desired traffic generation which is sapping their add dollars where as ROI is diminishing.

From a publisher’ s point of view, smart pricing and low SERPs lead to negligible add revenues. I don’t think there are many earners than there are losers

Yes, it is possible to over turn the situation in the publishers’ favor but only by increasing SERPs.

I would like participation on this topic, both by publishers and advertisers.

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Posted on December 18th, 2007 by Alevoor
Filed under: PPC programs